Selected work / Performance
Gaffit
A high-energy commerce experience built around full declaration, tested formulas, and serious performance.
Visit live website
Transparency with the energy turned up.
The challenge
In a claims-heavy category, Gaffit needed to make evidence-based ingredients and fully declared formulas feel as exciting as the performance promise.
The response
We organised the experience around training goals, formula proof, and decisive product imagery, creating a system that can flex from protein and pre-workout to wellness and natural blends.
Proof that performs at first glance.
Built around the formula.
Fast category access by training goal and product type.
Ingredient and benefit stories that stay legible inside a high-energy identity.
A scalable commerce system for product launches, stacks, and educational content.